Top 10 Hottest Toys of 2025: Our Ultimate Guide

Step into the world of popular toys for imaginative play in 2025! This year's lineup of cool toys offers something for every child and toy enthusiast.

From interactive plush friends to innovative building sets, we have the hottest toys 2025 can offer. Our guide to this year's best toys showcases options that spark imagination and provide hours of fun.

As we explore these popular toys, you'll see how the industry blends play with technology. Join us on this journey through the hottest toys of the year!

Plush Toys

Emotional Support Nuggets

These little Emotional Support Nuggets are the perfect squishy companions of your favorite pals. This set includes five individual plush nuggets, and one cozy container for them to be stored in. These are perfect for when you're on the go, and your kids want something to bring with to keep them occupied. The larger squish toys can be kept at home, and these can be taken on the go!

They're tiny, squishy, and with all five emotions in the pack, you've got one suited for your day no matter what the mood is.

Building and Construction Toys

LEGO

Year-after-year, you can always count on LEGO to be a top hit on almost every kid's wish list. With so many options and variations available, you can find a LEGO set for every niche and hobby. At Fleet Farm's Toyland, you can find sets featuring your favorite Disney Princesses and characters like Stitch, Star Wars sets featuring R2-D2 and Grogu, Marvel sets with Spider-Man and Dancing Groot, Harry Potter scenes, and so many more.

The options are endless, and LEGO is a great way to get kids' (And kids at heart) minds going with hands-on construction and building!

Vehicle Toys

Hot Wheels Classic Cars

There are a few types of toys that are timeless classics, and Hot Wheels Cars are right near the top of that list. Sports cars, trucks, race cars, utility vehicles - They're all available in the classic Hot Wheels 1:64 scale featuring authentic styling and awesome decos.

The selection of Hot Wheels is new and unique every year, encouraging new and creative storytelling and playtime with kids.

Creative Arts and Crafts

Slime Mart

Slime Mart is the gift that keeps on giving! This all-new innovative squishy, slimy set lets you shape your own foodie creations that look real, while being a ton of fun to play with. With its unique squishy texture, the Slime Mart creations allow you to create your own plate of "food" that you can squish and stretch for stress relief and sensory play.

The Slime Kits come with 10+ ingredients, so you can mix-and-match to unleash creativity on a squishy and satisfying dish!

Play-Doh

For generations, kids have expressed creative joy and fun with Play-Doh, and that tradition still continues into 2025. With dozens of different color and set options, Play-Doh is another great toy that gives kids the ability to be creative while having a ton of fun. You can find a 50 Pack Rainbow Party Set for a group of kids, or opt for something like a Super Slice Cake Play Kitchen set for the kids to play "house" at home!

Outdoor and Active Play

ZURU X-Shot

The ZURU X-Shot line of toys is one of the most exciting of 2025. With many great options like Water-Blasters, the Insanity Smoking Barrel Blaster, and the Excel Turbo Fire Blaster, you can find something fun and engaging for older kids to play and have fun with. These Blasters lead to kids being active and having fun indoors or outdoors, which is a nice change of pace with so much technology being present in today's world.

Collectibles and Surprises

ZURU Mini Brands & Surprise Collectibles

Mystery and surprise packs are more popular than ever, and ZURU continues to provide a lot of great options with their Mini Brands and Surprise Mystery options. You can find Mini Book Surprises, Dino Surprises, NBA Ballers, Disney Surprises, and many more.

Each is packed with different mini toys and collectibles, and you never know what you're going to get! The ZURU Mini Brands are like 5 gifts wrapped in one, making them a great stocking stuffer or add-in gift for kids with a wide-range of interests.

Panini Sports Trading Cards

The hobby of trading cards continues to grow, and Panini is delivering an awesome lineup of choices for you to pick up this holiday season. For football fans, you can find Blaster Boxes filled with their favorite players from the 2025 NFL Score Football Set, and basketball fans will be thrilled to rip open a box of NBA Donruss or Hoops cards.

The joy of opening a box and finding your favorite players never gets old, making trading cards the perfect gift for the sports fan in your life!

Classic Toys Reimagined

Stretch Armstrong

Stretch Armstrong is back and better than ever, proving why it's still one of the hottest toys even in 2025! Featuring nothing both good-old fashioned squishy chaos, Stretch Armstrong is fun to play with for kids, and nostalgic for the older generation. Stretch him as far as you can, twist him like a pretzel, or wrestle him into wild positions. Stretch Armstrong can handle it all and return back to form for a long-lasting toy built to handle any sort of pressure.

Modern Classic Toys

DreamWorks How to Train Your Dragon

DreamWorks' How to Train Your Dragon has taken the world by storm, and their lineup of toys is one of the most popular of 2025. Featuring an Interactive Toothless Action Figure, kids can go on an adventure with their favorite dragon as Toothless goes from wild to tame with five different personalities.

Other options include a Toothless Mask, and Battle Dragons with movable wings and legs, giving kids the chance to recreate some of their favorite scenes from the movies with different dragons.

Embracing the Magic of Play: Why These Toys Define 2025

Whether you're shopping for a birthday, a holiday, or just because, the most popular toys are the ones that bring out the biggest smiles. These picks are sure to light up any playroom and create memories that last long after playtime is over. For even more fun and interaction, check out all of our fantastic toys and playsets. Here's to a year filled with laughter, learning, and lots of toy-tastic fun!